Session Description:

Competition for new homeowners has sharply increased with the influx of new and aggressive multi-destination companies. Pfautz discusses how homeowners are making decisions about choosing a VRM in 2020 and how to tell your story and set your company apart from the competition. With a focus on data and performance, VRMs can examine unique strategies and practices for targeting homeowners with the right message at the right time. With Brooke Pfautz, Vintory