BUILDING THE RELATIONSHIP WITH GUESTS BEFORE, DURING AND AFTER THE VACATION
With more guests going straight to the property, it is increasingly difficult to build a trusting relationship with them that keeps them coming back year after year. Using email and SMS/text messaging, we’ll discuss how to connect and interact with guest with information that communicates trust and ensures that guest expectations are set and met.…
Read MoreDATA-DRIVEN BUSINESS STRATEGY
VRMs now have access to a ton of data, including destination data, performance data, website analytics, call center data, property data, and more. But how do managers combine all of this data to make business decisions about growth, staffing, pricing, and marketing? Each piece of data tells a small part of the business story, and…
Read MorePROACTIVE HOMEOWNER ACQUISITION
Competition for new homeowners has sharply increased with the influx of new and aggressive multi-destination companies. Pfautz discusses how homeowners are making decisions about choosing a VRM in 2020 and how to tell your story and set your company apart from the competition. With a focus on data and performance, VRMs can examine unique strategies…
Read MoreMITIGATE BAD REVIEWS AND GET MORE 5-STAR REVIEWS
Most people do not leave reviews and those who do either had an amazing stay or well, you know, a really bad one. In this session, I will show you how to get more reviews so you have more data to make better decisions with as well as show you how to mitigate bad reviews…
Read MoreADVANCED REVENUE MANAGEMENT: PUTTING THE “HOW-TO” AFTER THE “WHY”
The session will focus on the constraints, levers, and the need to mix automation with human oversight that makes revenue management for vacation rentals unique within the travel industry. The session will also present some well-established frameworks for managing rates, minimum length of stay (LOS), discounts and fees and discuss which frameworks work better than…
Read MoreTHE DATA BEHIND THE GUEST EXPERIENCE MOVEMENT: A GLIMPSE INTO WHY AIRBNB, BOOKING.COM, AND EXPEDIA ARE INVESTING MILLIONS OF DOLLARS INTO EXPERIENCES
Join Matthew Loney, President and CEO of Xplorie, as he reveals the data and rationale behind the OTA’s growing investment in experiences for guests. We’ll take a deep dive into what it means for the vacation rental industry and how you can leverage your local tours and attractions to secure a competitive edge.
Read MoreHOW TO LEVERAGE MARKETING TOOLS FOR BUSINESS DECISIONS & REAL RESULTS
While SEO and marketing tools provide incredible data, these tools oftentimes overwhelm non-marketing professionals. However, with a small amount of training, these tools can provide actionable data that provides a solid foundation for real-life business decisions. With David Angotti, SmokyMountains.com
Read MoreEXPERIENCE AND PROFESSIONALISM: WHY THEY MATTER IN THE VACATION RENTAL INDUSTRY
With new entrants in the vacation rental industry, the level of professionalism has seen a decline across the US. How is this lack of experience and diminished focus on best practices affecting the industry? Edwards will discuss the important of professionalism and how VRMs can raise the bar to create a higher expectation for homeowners,…
Read MoreCOULD YOU BE LOSING GUESTS IN THE BOOKING PROCESS?
Once a guest finally chooses one of your rentals, are you losing them in the booking process? Identify and create a user-friendly online booking process while keeping guests excited about booking their vacation as they finalize the reservations. Analyze abandoned shopping cart activity, examine rental policy formats, and ensure an easy contract signing process. With…
Read MoreLESSONS LEARNED—TECHNOLOGY, HIRING, OWNERS, GUESTS, LAUNDRY AND MORE
Experience is the best teacher, and some lessons are learned the hard way. Milo will candidly discuss some of these lessons he has learned over the last 15 years in vacation rental management, including implementing technology, hiring, working with homeowners, dealing with guests who want to blackmail you, battling regulations, facing new competition, and more.…
Read More